The Brown Bag Bash is a yearly event bringing hot lunches to the streets of NYC.
The Ask
Brown Bag Bash is an annual gala to raise money for a non-profit who provides lunches to the local homeless community. The Ask was to create a fun, innovative design that would break from their previous work. They also needed something that had a unique identity that could be translated to the physical space of the event.
The How
Research, collaboration, Indesign, Illustrator, Photoshop
The Solution
I worked to create something that was bright, sleek, and elegant. The envelopes should catch your eye in the mail with bright colors that give a sense of celebration about giving back to the community. Using geometric patterns keeps the design simple and high level. With the help of an events coordinator the pattern and bright colors were the perfect solution to use in the event space.